Ashley Furniture
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A Better Way to Shop for Your Next Sofa
When you choose a sofa from Frazier & Sons, you get the honest, personal care of a local family business serving our neighbors since 1948.
Instead of guessing online, we invite you to explore 27,000 square feet of classic comfort in our Swanzey showroom. Here, you can try out premium seating from trusted brands like La-Z-Boy and Flexsteel at your own pace—with absolutely zero pressure.
Once you find the perfect fit, we make bringing it home stress-free with our unbeatable price guarantee, easy financing through Bread Financial, and reliable local delivery via Dispatch Track.
Bestsellers
Next-Gen Durapella Power Reclining Sofa
It’s time to rethink the way you relax—and time to experience the joys of this power reclining seating package. Taking a fashion-forward approach to the art of relaxation, the reclining set—with a one-touch power control and an energy-efficient USB plug-in—will elevate your style and raise your standard of living. Its zero-gravity mechanism lifts the ottoman higher than traditional recliners to improve circulation. And talk about low maintenance. This designer reclining set is wrapped in durable, water-repellent upholstery that's family- and pet-friendly.
Rayne-Cove Sofa
This collection pairs the looks you love with the comfort you’ll feel. Square accent legs and multicolored chenille with boucle accents give these pieces a fashion-forward edge, while feather blend seat cushions offer a soft, sink-in feel. Kick back and enjoy the perfect balance of elevated style and all-day relaxation.
Jasmine Peaks Sofa
This stunning seating package leaves a lasting impression. Its cozy cushions, chic coal-colored upholstery and striking nailhead trim are a perfect blend of comfort and contemporary design. And here’s the showstopper—ambient red, white and blue LED lighting along the seating base. The look is simply wow.
Triston-Peaks Sofa
Transitional and right on trend. This seating set's upholstery is a delightful change from the ordinary, with hints of soft brown giving the gray hue added depth. It’s punctuated with chic accent pillows in an eye-catching, stylized stripe design. Whether you're hosting friends and family or relaxing solo, this set invites homey, comfortable character into your space.
Rhines Falls Power Reclining Sofa with Drop Down Table
We don’t know about you, but one look at this power reclining seating package makes us want to settle in and never leave. There’s so much to love—we'll start with its cozy corduroy and stylish contemporary design. And let’s not forget its one-touch reclining and pillowy cushions, offering easy and instant relaxation that feels right at home.
Draycoll Reclining Sofa
Built for luxury, this reclining seating package lets you kick back in reliable style. The thick, softly textured chenille upholstery provides a comfy surface on which to lounge. With bustle back construction and thickly cushioned armrests, this set gives you the dependable support you need to unwind.
Mackmenville Reclining Sofa
Classic, versatile and comfortable in every sense. This reclining seating collection is designed for everyday relaxation. Sleek faux leather offers a soft, supple feel that’s easy to maintain, while one-pull reclining makes unwinding effortless. Complete with a goes-with-anything caramel hue, this set is a beautiful blend of style and practicality.
Navi Sofa
This decidedly modern seating package proves less is more, bringing simply inviting style to your living room. Take the guesswork out of decorating—the set’s warm faux leather has a universal appeal, pairing with casual and contemporary aesthetics alike. All you need to do is sit back, relax and enjoy the comforts of home.
Top Brands
Find the brand that fits your perfect style
Engalnd
Flexsteel
Benchcraft
Liberty Furniture
La-Z-Boy
Signature by Ashley
Why Partner with Frazier & Sons Furniture
Step Inside Our Swanzey Showroom Since 1948, Frazier & Son Furniture has bridged the gap between premium home comfort and honest, reliable service. You don't have to worry about supply-chain guessing games or confusing markups here. Instead, we offer a carefully curated selection of top-tier brands backed by our price guarantee. Whether you are looking to furnish a single room, find a specialized lift chair, or outfit your entire home, we combine the massive selection of our 27,000 square foot showroom with the friendly, personalized care that only a multi-generational family business can provide.
Frequently Asked Questions
Do you offer accurate pricing and a price guarantee? Yes, absolutely. We believe in complete honesty and transparency, which is why we keep our pricing straightforward and backed by our price guarantee, so you never have to worry about finding it for less. Because we carry a massive physical inventory right here in our 27,000 square foot Swanzey showroom, our low-pressure sales team can help you find exactly what is in stock and ready to go. No guesswork, no hidden fees—just beautiful furniture ready for your home.
Is your showroom really as big as they say? It really is! From the outside, our unassuming 1973 steel building might look simple, but once you step through the doors, you'll find a sprawling 27,000 square foot showroom serving the tri-state area. It's filled to the brim with top-name brands like La-Z-Boy, England, and Tempur-Pedic. We even have a dedicated Kid Zone so your little ones can play safely while you take your time exploring.
What makes your buying process different from other furniture stores? We let you shop at your own pace with zero pressure. Unlike national chains or cold online giants, we don't believe in pushy sales tactics. We combine the friendly, relaxed atmosphere of a local store with modern conveniences like easy deferred-interest financing through Bread Financial and seamless, reliable local delivery tracked via Dispatch Track. It’s the perfect blend of historic, family-owned trust and modern, worry-free convenience.