27,000 Square Feet of Classic Comfort
Zero Pressure. Since 1948.
Step inside our historic Swanzey showroom to explore a carefully curated selection of premium furniture and mattresses for every style and budget—all backed by our unbeatable price guarantee.
Honest Roots, Unexpected Scale
Don’t let our unassuming 1973 industrial steel exterior fool you. Founded in 1948, Frazier and Son Furniture was built on simple New England values: honesty, craftsmanship, and personal care. When you step through our doors in Swanzey, that industrial shell opens up into a stunning, 27,000-square-foot showroom—the largest selection of quality home furnishings in the tri-state area.
Four generations later, our family still believes that buying furniture should feel welcoming, not overwhelming. We’ve filled our massive showroom with top-tier brands you know and trust, created a relaxed atmosphere where you can explore at your own pace, and kept our promises backed by an unbreakable price guarantee.
Serving the Tri-State Area for Over 70 Years
Whether you’re furnishing a historic home in Keene, an estate in Peterborough, or crossing the border from Brattleboro, Vermont, our family is here to serve yours. We bridge classic values with modern convenience—bringing together top names like La-Z-Boy, Stressless, Flexsteel, and Tempurpedic under one roof.
Browse at Your Own Pace
Visit our low-pressure, 27,000 sq. ft. showroom and see why your neighbors have trusted us for over 70 years.