Ashley Furniture
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A Better Way to Shop for Your Next Sofa
When you choose a sofa from Frazier & Sons, you get the honest, personal care of a local family business serving our neighbors since 1948.
Instead of guessing online, we invite you to explore 27,000 square feet of classic comfort in our Swanzey showroom. Here, you can try out premium seating from trusted brands like La-Z-Boy and Flexsteel at your own pace—with absolutely zero pressure.
Once you find the perfect fit, we make bringing it home stress-free with our unbeatable price guarantee, easy financing through Bread Financial, and reliable local delivery via Dispatch Track.
Bestsellers
VonRyan Power Reclining Sofa
Get ready to indulge in pure bliss. With this power reclining seating package, you'll experience unparalleled comfort as you effortlessly recline. The Easy View™ adjustable headrests put you in the driver's seat for optimal TV viewing. And the set's sumptuous upholstery and impeccable stitching bring an ultra-cool touch—perfect for your modern or casual setting.
Genoa Sofa Chaise
Catering to your fashionable and relaxed lifestyle, this seating package is a handsome marriage of masculine and feminine sensibilities. Soft-to-the-touch leather is paired with expertly matched faux leather for luxury made affordable. Whether you’re hosting guests or enjoying a night in, this set makes a chic statement.
Laresview Reclining Sofa
Is being too comfortable even possible? It’s worth finding out with this seating package. Wrapped in the plushest of neutral faux leather upholstery, it's perfectly cushioned in all the right places. We love its super wide seating—and the effortless reclining elevates your comfort level into the stratosphere.
Gardiner Sofa Chaise
Contemporary in scale and silhouette, this seating package embodies curated comfort. An impressive width provides ample room to spread out without compromising on style. Kick back with family and friends for the latest streaming hit or big game—with this set, fashion and function act in perfect harmony.
Stoneland Power Reclining Sofa
For those that love the cool look of leather but long for the warm feel of fabric, this reclining seating package delivers both with ease. Its high-performance padded faux leather is remarkably durable and easy to clean, just the thing for family spaces. Channel-stitched back cushions provide indulgent lumbar support for maximum comfort—not to mention fashion-forward flair.
Crossplex Power Reclining Sofa
Versatile style teams up with everyday convenience to create this power reclining seating package. Settle into the sleek leather seating areas and effortlessly recline with one-touch controls. With the addition of USB charging, you can keep go-to devices close as you lounge. Outfitted in a goes-with-anything neutral hue, it’s the perfect blend of chic transitional aesthetics and modern function.
Navi Sofa
If you love the cool look of leather but long for the warm feel of fabric, you can take comfort in this seating package. Wrapped in a fabulous faux leather with a weathered hue and hint of pebbly texture to resemble the real deal, this decidedly modern set proves less is more. Elements include angled side profiling and track armrests wrapped with a layer of pillowy softness for that little something extra. Prominent jumbo stitching and clean-lined divided back styling lend fashion-forward flair.
Cashton Sofa
Need a simple style refresh? Liven up your living room essentials with this seating package. Chunky silhouettes hold invitingly ample cushioning you’ll long to lounge in. Crosshatched upholstery gives the otherwise casual designs a delightful visual texture that's perfect for settings from classic to contemporary.
Top Brands
Find the brand that fits your perfect style
Engalnd
Flexsteel
Benchcraft
Liberty Furniture
La-Z-Boy
Signature by Ashley
Why Partner with Frazier & Sons Furniture
Step Inside Our Swanzey Showroom Since 1948, Frazier & Son Furniture has bridged the gap between premium home comfort and honest, reliable service. You don't have to worry about supply-chain guessing games or confusing markups here. Instead, we offer a carefully curated selection of top-tier brands backed by our price guarantee. Whether you are looking to furnish a single room, find a specialized lift chair, or outfit your entire home, we combine the massive selection of our 27,000 square foot showroom with the friendly, personalized care that only a multi-generational family business can provide.
Frequently Asked Questions
Do you offer accurate pricing and a price guarantee? Yes, absolutely. We believe in complete honesty and transparency, which is why we keep our pricing straightforward and backed by our price guarantee, so you never have to worry about finding it for less. Because we carry a massive physical inventory right here in our 27,000 square foot Swanzey showroom, our low-pressure sales team can help you find exactly what is in stock and ready to go. No guesswork, no hidden fees—just beautiful furniture ready for your home.
Is your showroom really as big as they say? It really is! From the outside, our unassuming 1973 steel building might look simple, but once you step through the doors, you'll find a sprawling 27,000 square foot showroom serving the tri-state area. It's filled to the brim with top-name brands like La-Z-Boy, England, and Tempur-Pedic. We even have a dedicated Kid Zone so your little ones can play safely while you take your time exploring.
What makes your buying process different from other furniture stores? We let you shop at your own pace with zero pressure. Unlike national chains or cold online giants, we don't believe in pushy sales tactics. We combine the friendly, relaxed atmosphere of a local store with modern conveniences like easy deferred-interest financing through Bread Financial and seamless, reliable local delivery tracked via Dispatch Track. It’s the perfect blend of historic, family-owned trust and modern, worry-free convenience.