Ashley Furniture
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A Better Way to Shop for Your Next Sofa
When you choose a sofa from Frazier & Sons, you get the honest, personal care of a local family business serving our neighbors since 1948.
Instead of guessing online, we invite you to explore 27,000 square feet of classic comfort in our Swanzey showroom. Here, you can try out premium seating from trusted brands like La-Z-Boy and Flexsteel at your own pace—with absolutely zero pressure.
Once you find the perfect fit, we make bringing it home stress-free with our unbeatable price guarantee, easy financing through Bread Financial, and reliable local delivery via Dispatch Track.
Bestsellers
Carvara Power Reclining Sofa
Trend-right style, meet irresistible modern function. Your living room gets a cozy-cool upgrade with this power reclining seating package. Curl up in its ultra-chic corded upholstery and recline with one-touch controls. Is it movie night or game time? With ambient LED lighting, this set transforms from a serene relaxation spot to an entertainment hub. USB charging, cup holders and storage cutouts make lounging all the more convenient.
Bleckley Power Reclining Sofa
Are you ready to experience next-level relaxation? This power reclining seating package combines supple leather and faux leather upholstery with smart features that make unwinding effortless. With just one touch, you can adjust your position while the power headrest keeps you perfectly aligned for reading or binge-watching your favorite shows. The Zero³ reclining requires minimal space between wall and chair back while delivering fully supported, fully reclined comfort at the touch of a button. Thoughtfully designed with sculptural padded arms and built-in USB charging, this spacious set will be your new favorite spot to recharge both yourself and your devices.
Larimer Sofa
Sincere in its styling, this seating package marries classic function with modern design elements for truly transitional appeal. Its track arms lend a contemporary vibe while soft, durable upholstery ups the comfort level. And with the goes-with-anything neutral color, styling this set is made simple. All that’s left for you to do is to sit back and relax.
First Base Reclining Sofa
This seating package tees you up to catch up on streaming or enjoy the latest game without breaking the bank. Its easy reclining motion and inviting stitched details craft a stylish seat that keeps you utterly at ease. And with a versatile neutral faux leather, this set knocks contemporary comfort out of the park.
Reveon Lakes Sofa
This seating package strikes the perfect balance between elevated and eclectic. Contemporary lines and a richly hued velvet upholstery keep things chic. Design details like button tufting and splay legs add mod flair. This set is sure to keep your living room luxuriously on trend—at a price that won’t break the bank.
Bleckley Power Reclining Sofa
Are you ready to experience next-level relaxation? This power reclining seating package combines supple leather and faux leather upholstery with smart features that make unwinding effortless. With just one touch, you can adjust your position while the power headrest keeps you perfectly aligned for reading or binge-watching your favorite shows. Thoughtfully designed with sculptural padded arms and built-in USB charging, this spacious set will be your new favorite spot to recharge both yourself and your devices.
5Z-Comfort Power Reclining Sofa
Relax like never before. This power reclining package is crafted with luxury in mind, complete with supple top-grain leather in the seating area. With chic tailoring and stylish welting, it creates a sophisticated presence and makes a lasting impression. And when you're ready to be pampered, indulge in the set's adjustable headrests, heated seats and air massage, all at the touch of a button. Chill time just got a whole lot sweeter.
Top Brands
Find the brand that fits your perfect style
Engalnd
Flexsteel
Benchcraft
Liberty Furniture
La-Z-Boy
Signature by Ashley
Why Partner with Frazier & Sons Furniture
Step Inside Our Swanzey Showroom Since 1948, Frazier & Son Furniture has bridged the gap between premium home comfort and honest, reliable service. You don't have to worry about supply-chain guessing games or confusing markups here. Instead, we offer a carefully curated selection of top-tier brands backed by our price guarantee. Whether you are looking to furnish a single room, find a specialized lift chair, or outfit your entire home, we combine the massive selection of our 27,000 square foot showroom with the friendly, personalized care that only a multi-generational family business can provide.
Frequently Asked Questions
Do you offer accurate pricing and a price guarantee? Yes, absolutely. We believe in complete honesty and transparency, which is why we keep our pricing straightforward and backed by our price guarantee, so you never have to worry about finding it for less. Because we carry a massive physical inventory right here in our 27,000 square foot Swanzey showroom, our low-pressure sales team can help you find exactly what is in stock and ready to go. No guesswork, no hidden fees—just beautiful furniture ready for your home.
Is your showroom really as big as they say? It really is! From the outside, our unassuming 1973 steel building might look simple, but once you step through the doors, you'll find a sprawling 27,000 square foot showroom serving the tri-state area. It's filled to the brim with top-name brands like La-Z-Boy, England, and Tempur-Pedic. We even have a dedicated Kid Zone so your little ones can play safely while you take your time exploring.
What makes your buying process different from other furniture stores? We let you shop at your own pace with zero pressure. Unlike national chains or cold online giants, we don't believe in pushy sales tactics. We combine the friendly, relaxed atmosphere of a local store with modern conveniences like easy deferred-interest financing through Bread Financial and seamless, reliable local delivery tracked via Dispatch Track. It’s the perfect blend of historic, family-owned trust and modern, worry-free convenience.