Ashley Furniture
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A Better Way to Shop for Your Next Sofa
When you choose a sofa from Frazier & Sons, you get the honest, personal care of a local family business serving our neighbors since 1948.
Instead of guessing online, we invite you to explore 27,000 square feet of classic comfort in our Swanzey showroom. Here, you can try out premium seating from trusted brands like La-Z-Boy and Flexsteel at your own pace—with absolutely zero pressure.
Once you find the perfect fit, we make bringing it home stress-free with our unbeatable price guarantee, easy financing through Bread Financial, and reliable local delivery via Dispatch Track.
Bestsellers
Bridgepoint Sofa
Modern style meets everyday ease in this seating collection. A clean silhouette with track arms and boxed back cushions provides a tailored foundation. Velvety-soft upholstery keeps the look inviting for hanging out with friends or unwinding after a long day. Textured accent pillows add dimension and interest.
Next-Gen Durapella Power Reclining Sofa
It’s time to rethink the way you relax—and time to experience the joys of this power reclining seating package. Taking a fashion-forward approach to the art of relaxation, the reclining set—with a one-touch power control and an energy-efficient USB plug-in—will elevate your style and raise your standard of living. Its zero-gravity mechanism lifts the ottoman higher than traditional recliners to improve circulation. And talk about low maintenance. This designer reclining set is wrapped in durable, water-repellent upholstery that's family- and pet-friendly.
Maxton Heights Sofa
Style that elevates the everyday—without compromise. This collection combines sleek silhouettes with plush seating for an all-around contemporary vibe. Super-soft seat cushions pair memory foam with a feather blend for a comfortable feel and clean look. Complete with velvet fabric, this set reflects your confidently curated aesthetic.
Glossmore Reclining Sofa
Looking for that perfect blend of comfort and style? This reclining seating package wraps you in luxury with an expertly crafted combination of leather and faux leather upholstery. Its clean lines and rich neutral tone work beautifully in contemporary spaces. With plump pillow top arms and pull tab reclining, it's your go-to spot for relaxing after a long day.
Lavenhorne Reclining Sofa with Drop Down Table
Indulge your lust for comfort and love for contemporary design with this reclining seating package. Made for easy everyday living, it’s upholstered in a heavyweight padded faux leather and accented with contrast jumbo stitching for fashion-forward flair. Sleek track arms elevate the look with a touch of modern sensibility.
Willarae Sofa
Subtle in color, big on style possibilities. This seating package is a transitional take on everyday comfort. Its soft-to-the-touch upholstery keeps you cozy as you lounge, and the set's neutral hue is a perfect canvas for adding your own fashionable flair. Tidying up after kids or pets? It's easy to clean under and between the removable seat cushions.
VonRyan Power Reclining Sofa
Get ready to indulge in pure bliss. With this power reclining seating package, you'll experience unparalleled comfort as you effortlessly recline. The Easy View™ adjustable headrests put you in the driver's seat for optimal TV viewing. And the set's sumptuous upholstery and impeccable stitching bring an ultra-cool touch—perfect for your modern or casual setting.
Bridgepoint Sofa
Modern style meets everyday ease in this seating collection. A clean silhouette with track arms and boxed back cushions provides a tailored foundation. Textured accent pillows add dimension and interest. Velvety-soft upholstery keeps the look inviting, whether you're hanging out with friends or unwinding after a long day.
Foreside Reclining Sofa
Sometimes seeing is believing. And you can rest assured that this seating package is every bit as indulgent as it looks. Designed to put you in the lap of luxury, this generously scaled set—wrapped in plush and practical Next-Gen Nuvella™ upholstery—sports pillow-wrapped armrests and curvaceously cushioned head-neck support for feel-good flair.
Top Brands
Find the brand that fits your perfect style
Engalnd
Flexsteel
Benchcraft
Liberty Furniture
La-Z-Boy
Signature by Ashley
Why Partner with Frazier & Sons Furniture
Step Inside Our Swanzey Showroom Since 1948, Frazier & Son Furniture has bridged the gap between premium home comfort and honest, reliable service. You don't have to worry about supply-chain guessing games or confusing markups here. Instead, we offer a carefully curated selection of top-tier brands backed by our price guarantee. Whether you are looking to furnish a single room, find a specialized lift chair, or outfit your entire home, we combine the massive selection of our 27,000 square foot showroom with the friendly, personalized care that only a multi-generational family business can provide.
Frequently Asked Questions
Do you offer accurate pricing and a price guarantee? Yes, absolutely. We believe in complete honesty and transparency, which is why we keep our pricing straightforward and backed by our price guarantee, so you never have to worry about finding it for less. Because we carry a massive physical inventory right here in our 27,000 square foot Swanzey showroom, our low-pressure sales team can help you find exactly what is in stock and ready to go. No guesswork, no hidden fees—just beautiful furniture ready for your home.
Is your showroom really as big as they say? It really is! From the outside, our unassuming 1973 steel building might look simple, but once you step through the doors, you'll find a sprawling 27,000 square foot showroom serving the tri-state area. It's filled to the brim with top-name brands like La-Z-Boy, England, and Tempur-Pedic. We even have a dedicated Kid Zone so your little ones can play safely while you take your time exploring.
What makes your buying process different from other furniture stores? We let you shop at your own pace with zero pressure. Unlike national chains or cold online giants, we don't believe in pushy sales tactics. We combine the friendly, relaxed atmosphere of a local store with modern conveniences like easy deferred-interest financing through Bread Financial and seamless, reliable local delivery tracked via Dispatch Track. It’s the perfect blend of historic, family-owned trust and modern, worry-free convenience.